Reach:

• 71% of business travellers surveyed at an international airport recently reported having received a promotional product in the last 12 months. Moreover, 33.7% of this group had the item on their person.

Recall:

• 76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months

• In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.

View the rest of this article

If you like this article, see our Promotional Products marketing resources page