Marketing

Power of a Brand

The Power of a Brand Name

When developing a brand name, there are certain factors that must be considered in order to ensure an effective brand name is created. A brand name can: • Affect the…
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promotional marketing statistics

To Brand or Not to Brand?

To Brand or Not to Brand? The question of to brand or not to brand comes up frequently in our industry especially where office stationery products are concerned. Many people…
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Promotional Industry Statistics

Promotional Industry Statistics In Hard Economic Times Promotional Products Provide Affordable, Accountable, Measurable Advertising. Now more than ever, marketers need to reward and build brand loyalty. It is important to…
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