Many would argue that investing promotional budgets into a range of branded confectionery may not produce the required long term benefits and is therefore a waste of funds. It’s true that tangible promotional items, that can be kept for indefinte periods of time is the way most marketers will lean towards, when creating a merchandise program. However, if creating an instant buzz is the aim then mass giveaways are the way to go and nothing does that better than confectionery.
Confectionery has a way of connecting on a personal level that no other promotional item can do. It might be our subconcious childhood memories that ignite our reactions because all of a sudden a simple lollypop may have an intense positive reaction when it seems to appear out of nowhere. It’s partly the surprise and the timing because let’s face it not many adults will purposedly go and buy themselves a lollypop from the shop!
Popular events such as Corporate Events, Tradeshows, Exhibitions and Product Launches can benefit greatly from the inclusion of custom branded confectionery. Popular Confectionery such as Lollypops, Snakes, Jelly Beans and Jelly Babies or even a delicious Bite Size Biscuit can be a great ice breaker and help get conversations started and will ceratinly draw instant positive reactions and connections to a Brand.
Please don’t hesitate to contact the team at JEM Promotional Products on (02)8205 1334 or enquiries@jempp.com.au for more information on any promotional item in our range.
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