Summer is here so spending time enjoying the great outdoors is good for the body and soul. Recharging and energising before the year returns into full swing is rightfully an important factor for most of us so enjoying time at the beach or local park is a priority this time of year. Marketers also understand the importance of showing brands in a relaxed and relatable manner so the selection of branded merchandise such as a beach towel or a cooler bag is an import exercise because it will assist in connecting with niche markets even when everyone is on holidays!