Many of us love it when we feel that we know what we are doing and understand what is required to get the job done properly. Unfortunately, with ever changing factors and circumstances we find ourselves continuously in ‘student’ mode. Our roles change regularly as do our tasks and in particular how we do business.
Marketing has traditionally been an industry that by nature looks to find difference either by necessity or requirement. The promotional products industry being so closely related to the marketing industry is often the vehicle for these changes. Promotional items provided a physical item for illustrating campaign messages and for targeting niche markets. There are many benefits proved by using promotional products and by far the most important is brand recognition as well as marketing message longevity.
In the last ten years we have seen many new products and lots of ways to brand them but of late we have see a new trend which came to us from the car industry as car manufacturers used bar codes to keep track of cars in production. This new trend is called Quick Response or QR Codes and it looks to be changing our industry as no other development has for a long time. It offers interactive connection ability between companies and customers that assists both parties to achieve a positive outcomes.

Lots of useful information can be saved on the QR Code and the element of curiosity really motivates customers to use their smart phones to read the QR code with a simple App from the App store. QR Codes direct customers to company websites where unique pages can be created that contain information with good and useful content. Catalogues and brochures are a thing of the past as we rely more and more on our mobile phones so it makes perfect sense to utilise this new technology.
So the smart thing to do is to include a QR Code when branding merchandise with your logo or artwork. Use the promotional item as a means to create interest and then drive your niche market to your website. Measurable promotional success can be monitored by tracking your clients interest each time they scan the QR Code so the initial hard work is done. The rest is up to the content used on the website!
Please contact the team from JEM Promotional Products on (02)82051334 or enquiries@jempp for more information on QR Codes and how to use them successfully with promotional products.