Innovative Product Distribution Channels

After our Christmas Party on Friday a few of us went for drinks at Trademark Hotel. When I went to the bathroom I noticed this dispenser on the wall. Ladies are able to purchase a range of lipglosses, a compact and even perfume all from this dispenser located in the venue’s bathroom. It is great for women who carry a small bag in the evening because there is not a lot of room in our handbags to store all these things. It would be even better if they could also get a GHD unit like Establishment Hotel where you can pay $2 and use a GHD to fix your hair in the ladies bathroom.

I love coming across companies who think outside of the square and identify different channels to distribute their product through. I think another great example is Krispy Kreme and selling their donuts through schools and similar organisations as a fundraising product. Not only were they able to expand their distribution channel in a huge way they also increased their sales force with other people selling their product for them.

Please don’t hesitate to contact the team at JEM Promotional Products on (02)8205 1334 or enquiries@jempp.com.au for more information on any promotional item in our range.

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