Here’s a couple of really cool direct marketing mail-out pieces, winning awards at the Cannes Lion Direct Marketing competition in 2006:
A direct mail piece sent to media planners to promote a TV channel’s movie line-up. Saatchi&Saatchi Auckland, New Zealand. Silver.
A toy used as a direct mail piece to retailers showing the effect of Bosch chainsaw. Could also be used to demonstrate the effects of deforestation. SCHOLZ&FRIENDS, Berlin. Bronze.
(via MIT Advertising)
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