What is an Events Promotional Product or better yet what is a good Events Promotional Product?

This is a question that every good Event Manager should be asking well before they finalise the details of their Client’s big event. As a distributor of promotional products it is a question I also ask myself when I too am at a big event. I naturally take a great interest in looking closely at anything I am given at any major event. Let’s face it we distributors LOVE promotional products. Having said that, some products are definitely better than others or at least better suited or perceived to be of higher value even to myself.

Now, back to that question I posed at the start of my article, as far as I am concerned many items may be used as an Events Promotional Product but they may not be Events Promotional Products in the true sense. A promotional product of any sort must be branded or personalised with a logo for it to be considered a promotional product, otherwise it is just a product. The Events Promotional Product, to be considered a good one, must reflect the event by at least displaying the logo of the company who is holding the event. Further identification of the actual event with the name and date when held is also an important criteria.

I sometimes ask myself why are people so happy to receive a gift (sometimes a cheap one at that) and the only thing I can come up with, is that it is the child in every one of us, who it appeals to on a deeper level. It takes you back to childhood and special events like Christmas and Birthdays. They were partly remembered for the gifts you received and cherished for years following the event.

The funny thing is that even the very rich are not beyond sharing in this feeling of happiness when gifts are given out at big events. This is definitely the case at events such as the Oscars, where gift baskets are handed out to the ‘stars’ as they participate in handing out awards.
Mind you the gift baskets are brimming with very expensive gifts such as Rolex Watches and other very extravagant promotional products.

Okay, so maybe your budget does not allow you to consider Rolex watches but you could suggest a personalised Citizen Watch displaying your client’s logo, or even something much cheaper, that may be in keeping with the event. Many inexpensive items such as elegant glassware can be included as a gift with branding that will continue to be a reminder to the user of the event for years to come.

My own daughter used champagne flutes as bonbonniere at her wedding and we still look at the flutes fondly when we see them in the display cabinet. She and her then fiancé thought it would be fun to design a new family ‘crest’ and had them printed in gold on the flutes. It was inexpensive and everyone loved them. We got to toast the bride and groom and then everyone took their flutes home at the end of the night which was a lovely memento of the occasion.

So here is my advice: Make sure you think about the event and who will be attending and make sure that you give yourself a bit of time to contact someone such as our team at JEM Promotional Products and it will pay off in the long term. Suggestions can be put forward that are keeping with the theme and budget and will in many ways be one of the lovely touches of the event that will be remembered for years to come.

Your event will be remembered for its uniqueness and success for many years. The branded gift will be a tangible item that will trigger many memories of the happy day for all involved. It will be a case of money well spent!

Maria Cabral

Director
JEM Promotional Products