Steps to Promotional Products Campaign Success

It important to evaluate certain criteria before embarking on a promotional products campaign to ensure return on investment is achieved.

Concept Generation:
This step involves identifying a goal, strategy and application for your promotional products. It’s important to have a cohesive plan prior to initiating the process.

Example:
Goal – Improve customer loyalty of clients who deal with Sales Division of Company XYZ

Strategy – Use promotional products to make clients feel important and valued by the Company

Application – Use of high quality promotional gifts to distribute to clients according to demographics and special interests.

Execution of the Concept:
This step involves mapping out the implementation of the various aspects of your promotional products campaign. Several components of this step include creating a theme for your promotional products, organising a distribution method for your promotional products, and packaging of your promotional products.

Evaluation of Concept appropriateness:
This involves analysing the choices made in both the concept generation and execution of the concept stages, and judging how effective the promotional item relates to the target market/audience the product is focused at.

How well the product relates to the theme you have chosen, and whether or not the product has effectively promoted your particular product or service.

Implementation of Promotional Products campaign:
This final stage consists of the production, distribution and use of your chosen promotional products.

The Production stage is an important period in the process as ensuring the right type of production service has been selected for the product of choice. This is usually based on a recommendation by the account manager who is able to review production lead times with reliable factories and service providers. There should be no surprises at this crucial stage because promotional products should be ready as per estimation of the ETA prior to due date.

Storage, packing and distribution may also be critical to the overall success of the promotional campaign.  What may appear to be an unnecessary expense can be what makes or breaks the campaign. If products are slow being dispatched or don’t get dispatched at all can be a nightmare when there’s expectations to be met.

The last and most important stage is the feedback received regarding the popularity of the promotional products. Important information can be gathered through surveys or through data analysis as to how the product was received by the target market. Has the promotional product become a part of their everyday lives? Has the brand’s image been enhanced by the promotional campaign within the target market? Will the customer feel increased loyalty to the brand since acquiring the promotional product? The answers to these questions can provide valuable information regarding the effectiveness of the campaign and it’s overall success rate.

If you have any questions relating to promotional products and the appropriate usage as part of a promotional campaign, please don’t hesitate in contacting us.

JEM Promotional Products
Phone: (02) 8205 1334
E-mail: enquiries@jempp.com.au
Website: www.jempp.com.au