Promotional Products can be the link between many types of advertising such as TV, Radio, Print Media and Social Media. These main stream marketing styles are effective but can be fleeting with large sums of money invested into each campaign. The hope is that your target market was reached through these mediums but it can be case of hit and miss with lots or repetition required for sustained brand recognition.
When a merchandise item is included in the marketing mix it can really change the dynamics of the campaign by providing a connection between the visual campaigns and the target market. Promotional products can appeal to the market by utilising some or all of the 5 senses – sight, sound, taste, smell and touch.
1. Flexible: promotional products can be used in all situations, from a corporate uniform range, business gifts and merchandise ranges.
2. Tangible and long-lasting: promotional products have the benefit of being a long-lasting form of marketing. They are not limited to the life of a TV or radio Commercial, Magazine or Newspaper ad campaign.
3. It is the cheapest form of Advertising when you calculate the Cost Per Impression, just think how long have you had that favourite mug for and been exposed to the logo printed on it.
4. Impact and effectiveness can be easily measured: the success of using promotional products in your marketing campaigns is easily measured, with obvious results every time.
The team at JEM Promotional Products is able to assist with the creation of a merchandise range that compliments and easily integrates with the main objectives of a broader marketing campaign. The impressions achieved each time the promotional item is handled is enormous so the item needs to resonate with it’s intended market for it to be effective. A consultation process is required between our team and the creator of the broader marketing campaign to ensure the product meets all criteria identified as essential for it’s success.
Courtesy of the team at JEM Promotional Products
(02) 8205 1334