Promotional Products can be the link between many types of advertising such as TV, Radio, Print Media and Social Media. These main stream marketing styles are effective but can be fleeting with large sums of money invested into each campaign. The hope is that your target market was reached through these mediums but it can be case of hit and miss with lots or repetition required for sustained brand recognition.

When a merchandise item is included in the marketing mix it can really change the dynamics of the campaign by providing a connection between the visual campaigns and the target market. Promotional products can appeal to the market by utilising some or all of the 5 senses – sight, sound, taste, smell and touch.

1. Flexible: promotional products can be used in all situations, from a corporate uniform range, business gifts and merchandise ranges.

2. Tangible and long-lasting: promotional products have the benefit of being a long-lasting form of marketing. They are not limited to the life of a TV or radio Commercial, Magazine or Newspaper ad campaign.

3. It is the cheapest form of Advertising when you calculate the Cost Per Impression, just think how long have you had that favourite mug for and been exposed to the logo printed on it.

4. Impact and effectiveness can be easily measured: the success of using promotional products in your marketing campaigns is easily measured, with obvious results every time.

Why Promotional Products Work
Research shows that promotional products effectively increase brand awareness. When you invest in a marketing tool that engages your audience, you’ll remain front of mind when they need your product or service.

Here are some facts and figures to know:

Promotional products are the most highly viewed form of advertising among consumers.
76% of people recall the name of a brand on a promotional item.
Offering promotional merchandise within a bundle at checkout, as a gift with purchase, sells more of the product than if it were discounted alone.
American businesses spend $20 billion each year on promotional products. The world’s biggest companies use these tools to build customer loyalty, spread their advertising messages and more. They use them to connect with customers, tell the brand’s unique stories, say thank you and motivate specific actions, all while increasing the brand’s awareness, recognition and equity.
The best way to understand the effectiveness of this marketing method is to ask the people who receive promotional products, from stainless steel drinkware such as coffee mugs and tumblers, to functional tech accessories like flash drives or chargers, to fashion-forward apparel such as sweatshirts with a company’s logo.

PPAI, a non-profit trade association, conducts consumer studies to provide an inside look at how people engage with promotional products, what they think about them, and why they work as an advertising medium. In PPAI’s 2021 Consumer Study Report, 94% of participants said they like receiving promotional products. Promotional products also make experiences more enjoyable, according to 83% of participants. Additionally, three out of four participants said they would likely switch brands if they received a promotional product from a brand they hadn’t done business with previously.

Not only are these branded items effective at influencing the people who receive them, but they can expand your reach to others you may not have considered, as 63% of participants in the consumer study said they’ve passed along a promotional product they received to someone else. What business couldn’t use more referrals?

The team at JEM Promotional Products is able to assist with the creation of a merchandise range that compliments and easily integrates with the main objectives of a broader marketing campaign.  The impressions achieved each time the promotional item is handled is enormous so the item needs to resonate with it’s intended market for it to be effective. A consultation process is required between our team and the creator of the broader marketing campaign to ensure the product meets all criteria identified as essential for it’s success.

Courtesy of the team at JEM Promotional Products

(02) 8205 1334

www.jempp.com.au