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Promotional Products Marketing Resources, Articles and Guides

Promotional Products are one of the most exciting forms of Advertising. They are the only form of Advertising that touches the 5 senses - sight, sound, taste, smell and touch. Promotional Products are also the cheapest form of Advertising when you calculate the Cost Per Impression, just think how long have you had that favourite mug for and been exposed to the logo printed on it. Learn more about Promotional Products by browsing through our extensive range of articles below.
Power of a Brand

The Power of a Brand Name

Admin June 14, 2021
When developing a brand name, there are certain factors that must be considered in order to ensure an effective brand name is created. A brand name can: • Affect the…
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Pad Printing Machine

Product Decoration Guide: Pad Printing

Admin June 11, 2021
Pad printing is for almost all types of non-porous surfaces including plastic, metal, wood, glass, stress toys and ceramics. Suitable for spot colour; commonly machines are capable or up to…
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Logo Design

How to Improve Your Logo

Admin June 9, 2021
Logo “touch-up” is one of our most frequent requests. Our final work must be more effective, more visually appealing, and most importantly, recognizable as a revision of the old logo.…
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