It’s always important to know what emotions and meanings colours emit and represent; particularly when choosing colours for your brand style guides, and for advertising materials. Promotional Products can also represent various feelings and strike certain emotions in those who receive them, so it’s important you know what each colour represents. There are many colours that can be interpreted differently according to a specific culture. It’s necessary to identify which colours can be an issue according to the target market’s perception and the alternative which ones are seen as positive colours that will promote positivity.
Here’s our list we’ve put together:
A popular shade of red is Fire Engine Red which is an informal name for an intense, bright red commonly used on emergency vehicles in many countries on fire service vehicles. There is no unique shade, although different fire services may have a required specification. The colour has long been used, although not by all fire vehicles.
Check out the pantone colours available for Red:
Positive: Sense of power, strength, action, passion, sexuality
To view our selection of RED promotional products, Click Here.
Yellow has a long history of usage because it was widely available, yellow ochre pigment was one of the first colours used in art; the Lascaux cave in France has a painting of a yellow horse 17,000 years old. Ochre and orpiment pigments were used to represent gold and skin color in Egyptian tombs. In modern times it is a colour often used for children’s products because it is cheery and bright. Yellow is found between green and orange on the spectrum of visible light.
Positive: Caution, brightness, intelligence, joy, organization, Spring time
Negative: Criticism, laziness, or cynicism
Check out the Pantone colours available for Yellow.
To view our selection of YELLOW promotion products, Click Here.
Blue is a colour that is associated with the sky and sea so features predominantly in artworks such as landscapes and is often chosen for logos and website graphics. It also used in health retreats, clinics and hospitals for it’s calming effects.
Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.
Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and security
Negative: Fear, coldness, passivity and depression
Check out the Pantone Colours available for Blue.
To view our selection of BLUE promotional products, Click Here.
Orange is the colour between yellow and red on the spectrum of visible light. It is a bright colour often used in safety clothing for it’s natural ease of visibility. In Europe and America, surveys show that orange is the colour most associated with amusement, the unconventional, extroversion, warmth, fire, energy, activity, danger, taste and aroma. Basically it is a colour used for attention grabbing artworks and logos that aim to connect with it’s market in a fun and exciting.
Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energy
Negative: Ignorance, inferiority, sluggishness and superiority
To view our selection of ORANGE promotional products, Click Here.
Purple is closely associated with violet. In optics, purple and violet refer to colors that look similar, but purples are mixtures of red light and blue or violet light.
Purple has long been associated with royalty and often seen in religious settings.
Positive: Royalty, sophistication, religion
Negative: Bruised or foreboding
Check out the Pantone colours available for Purple.
To view our selection of PURPLE promotional products, Click Here.
Green is the color between blue and yellow on the visible spectrum. During post-classical and early modern Europe, green was the color commonly associated with wealth, merchants, bankers and the gentry, while red was reserved for the nobility.
In modern times it is associated with forests and plants which are an important element of the environment.
Positive: Money, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness
Negative: Envy, greed, constriction, guilt, jealousy and disorder
To view our selection of GREEN promotional products, Click Here.
Positive: Dramatic, classy, committed, serious
Negative: Evil, death, ignorance, coldness
To view our selection of BLACK promotional products, Click Here.
Positive: Pure, fresh, easy, cleanliness or goodness
Negative: Blind, winter, cold, distant
To view our selection of promotional products, Click Here
Reference: Oak Web Works, LLC
(Courtesy of JEM Promotional Products)
If you have any questions relating to promotional products, please don’t hesitate in contacting us.
JEM Promotional Products
Phone: (02) 8205 1334
E-mail: enquiries@jempp.com.au
Website: www.jempp.com.au
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