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ng with niche markets can have its challenges and can be all the more difficult over the Winter period when people are naturally less active. It’s really about understanding consumer behaviour and what drives them to purchase a particular product or service over another.

Gift With Purchase Promotions can really drive a Marketing Campaign at any time of year but can even be more important over the Winter months when consumer activity may be at its lowest.

Considering the inclusion of a promotional gift within a marketing campaign can provide an incentive to try something new or to reward existing customers as a loyalty reward. It can be a real motivator to consumers and to drive a particular brand within a niche market.

Industry specific branded merchandise or promotional gifts can also enhance the return on investment so its important to select the best possible item to ensure the campaign is a success.

Some examples of popular Winter Merchandise Items may be items that consumers will use throughout the cold months such as Scarves  and Beanies, Thermal Mugs and Soup Mugs, Umbrellas and  even Keyring Torches which can very useful for commuters on dark evenings or nights.

Please don’t hesitate to contact the team at JEM Promotional Products on (02)8205 1334 or enquiries@jempp.com.au for more information on any  of products which can make all the difference to a gift with purchase campaign.