Does you business rely on traditional advertising through print media or possibly radio ad’s and maybe also the TV? If that’s the main way you reach your target market then you are potentially missing out on some additional brand exposure and potential additional income.

As a child many years ago my friends and I would be glued to the morning cartoon show, where the presenter would be promoting big brands and at the same time demonstrating his yo-yo skills. Naturally the combination of seeing a well known personality promoting a brand and then having a tangible product, that could be bought at the local corner shop made a strong connection with my age group. The pier to pier shared experience where everyone was eager to show the latest yo-yo trick they had mastered, was key for the longevity of that particularly successful promotional campaign.

The promotional benefits of adding that extra layer of promotional exposure is enormous so the introduction of branded merchandise to the mix can really assist in connecting the dots between the consumer and the brand.

Please don’t hesitate to contact the team at JEM Promotional Products on (02)8205 1334 or enquiries@jempp.com.au for more information on how to create a range of Branded Merchandise that will be an extension to traditional advertising.