We have a great guide to success at your next trade show featured on our Promotional Resources page. I highly recommend you check this out! Meanwhile, here’s a ‘taste’ to get your interest 🙂

75 Dynamic Ways to Increase your Trade Show Success

Excerpt:
‘Are you getting the best return on your show investment? This simple checklist acts as a reminder for many of the questions you need to ask and answer before exhibiting. They help guarantee your professionalism.

PLANNING
Planning begins with show research 18-24 months prior to the event.

1. How well does this show fit our marketing needs?
2. How convenient are the show dates?
3. What other events are scheduled on those dates?
4. How convenient is the show location?
5. What percentage of attendees fall into our target market?
6. What percentage of attendees comes from our major service areas?
7. What does show management do to promote the show?
8. What is the show’s past success rate?
9. Which of our competitors also exhibit at this show?
10. Will show management provide a list of previous exhibitors to contact about the show?
11. Has someone from our organization visited the show?
12. How much will our investment need to be in this show?
13. What type of promotional assistance does show management offer?
14. What audience quality information can show management provide?
15. What return on investment can be expected from each show?

INDIVIDUAL SHOW PLANNING
Planning should begin 9-12 months prior to the event.’