At JEM Promotional Products we believe that we need to share our industry knowledge and experience whenever appropriate.  It’s part of the consultation process that we value at JEM and are always aiming to improve. We think that the sharing of industry knowledge is appropriate at the initial meeting, which is the ideal time to talk about all possibilities. This is especially true when the promotional products will be launched as part of a larger promotional campaign.

It’s not to say that some of our clients are not actually very informed in many aspects of the promotional products industry but in the end we live and breathe it everyday so we know many of the positive possibilities or even the pitfalls. It’s to be expected that we may have an edge with assumed knowledge of the products manufacturing and customisation processes so we aim to recommend and inform our clients whenever possible.

Suggesting products that represent a brand as faithfully as possible and fulfills a client’s brief is essentially what we aim for and do best at every opportunity.

What should you expect from partnering with JEM?

Designated Account Manager

Working with not only a designated account manager but also a dedicated team that includes a project manager and graphic designer provides benefits far beyond the usual level of expected customer service.

It’s expected that the account manager will assess the client’s promotional products requirements by reviewing past orders or if there is a future brand direction or initiative. Up and coming events can also be supported with range of branded merchandise to be able to suggest a promotional products range that supports those initiatives and maximises brand exposure.  It’s also important to identify areas within the client’s business model that could benefit from JEM’s product range or services.

Client Brief

When an account manager receives a brief from a client, it is treated with the outmost care. It will be kept confidential during the discovery stage, through to sourcing and production stages and even after a successful delivery has been made. In fact we don’t believe that we should use our client’s promotional campaigns as case studies to demonstrate our capabilities publicly because to do that is to divulge more than is a appropriate by a responsible promotional product distributor.

We will work closely with our clients to ensure their ideas can come to fruition and add some of our own because we aim to be a supportive partner but never to dilute the message our client is aiming to achieve through the tailored promotional campaign.

We suggest that our clients include the following information in their briefs for ease of communication:

• Describe your brand even if you have provided branding guidelines. There are many nuances to a brand that can’t be included as part of a brand guideline so include important elements that will determine the direction the promotional products campaign will take.
• Include information relating to how the promotional products will be utilised especially if they are part of a broader marketing strategy that may include print media or radio & TV advertising.
• Are the promotional items to be used as Gift with Purchase items?
• Will the products be distributed in a particular manner, or do they need specific packaging?
• Will storage and Distribution be used? One of our webshop facilities may be a good solution to the client requirements so this information is key to the process.

The Proposal

Once thorough consultation is achieved and the necessary information gathered from factories and other service providers, the proposal will be prepared and submitted within a specific time frame.

The proposal will include product descriptions, pricing, lead times and product images or mock up’s utilising the client’s artwork if appropriate.

The information is reviewed by the client for approval and revised if necessary.

Placing an Order

Placing an order should be straight forward with either an official Purchase Order (PO) or an email confirming the order if PO’s are not normally raised.

The products should be produced as per the proposal with artwork proof’s being a confirmation process, which assists in eliminating any misunderstandings.

On occasion and especially when the order is a substantial bulk order a pre-production sample is created to ensure accuracy.

Updates throughout the process is provided and tacking details when the order is dispatched.

New Product Suggestions

As part of our commitment to our clients we aim to suggest new products whenever possible and ahead of the product saturating the promotional market.

Account managers are well versed in suggesting a product that is perceived as ‘a perfect fit’ for a client’s promotional needs. At times the product is part of a new range that is the ideal match and fits well win the client’s branding guidelines or for a specific event or usage.

We believe we should be alerting our clients to possible new products and branding methods that can assist in creating memorable campaigns, that stand out in the marketplace and provide our clients with an advantage over their competition.

How will these product suggestions be presented?

There are a range of presentation styles account managers employ to share the information with our clients, which include informal contact such as emails and phone calls through to structured presentations, potentially utilising tools such as Zoom meeting or a meeting at the client’s office. Our team is able to utilise our graphic designer to create visuals of proposed promotional products to ensure these items fit the promotional campaign as closely as possible.

Depending on the complexity of the brief, an appropriate response from the account manager and/or the team, will be worked on to fulfil the requirements outlined in the brief.

Please don’t hesitate to contact the team at JEM Promotional Products on (02)8205 1334 or enquiries if you would like more information on how to partner with the team at JEM and to enjoy the maximum benefits from an industry professional.