Tote Bags, as with all sorts of packaging, offer lots of branding opportunities so it is a wasted opportunity not to use the large print area to promote a brand, product or service.
Every time you give a tote bag away, or sell it, you are placing your logo in someone’s hands and they will willingly act as a walking billboard every time they use it. That in itself is priceless, as far the promotional benefits go so it is a worthwhile investment for a brand.
The other investment is into the environment with lots of benefits from reusing a tote bag instead of plastic bags going into landfill.
Once the decision is made to source tote bags is made then working out what suits the purpose may not be straight forward. One might say a bag is a bag and that’s true but there’s a bit more to it than that.
In the promotional industry we tend to ask what’s it going to be used for?
We break up tote bags into two main categories for ease of narrowing down possibilities:
Retail

Retail has traditionally been the most common usage of tote bags and has over the years seen many changes from plastic to reusable bags as is often the case in supermarkets. There are quite a few styles available and yes plastic is still available but many retailers are now opting for environmentally friendly alternatives for shopping bags.

Paper Tote Bags

Cotton Tote Bags

Jute Tote Bags
Events

Events also have the same categories of bags but may require a specific size for an event according to the contents the tote bag will hold. So we find that Corporate Events such as Exhibitions, Product Launches or even Trade Shows have some sort of promotional giveaway to insert in the tote bags.Usually the promotional giveaway relates to the event and industry so if the available sizes do not suit the purpose then custom bags are necessary.

Manufacturing

Manufacturing can determine the price of a tote bag depending if longer or shorter lead time is used. Also quantities as with most promotional products the higher quantities will benefit from economies of scale with the manufacturer. Think in terms of thousands from 1000 to 50,000 or more for the best prices.

Branding

Branding can also be an important factor in the unit price of a tote bag with the cheapest being a 1 colour screenprint, in 1 position. Full colour artwork and whether both sides are printed can also impact heavily on the unit cost. In general branding overseas is cheaper than branding locally so it is important to decide waht is best for the uasge of the bag.
All these details have to be considered before a final decision is made to ensure the best option is selected.

Please don’t hesitate to contact the team at JEM Promotional Products on (02)8205 1334 or enquiries@jempp.com.au for more information regarding the possible options in the Tote Bag Range that can suit the requirements of your business.