Our production coordinator has this year kicked off our 100 Christmas Corporate Gifts Countdown for 2013 and has selected Summer Thongs as one of her favourite promotional items. She says that Merchandise in 2013 is really very different from past years. No longer are brand managers happy to just spend on giveaways that will be disposed off after the event. The aim nowadays is to have the promotional items used for as long as possible so the brand exposure is maximised with the target market. Merchandise needs to be seen where niche markets hang out items such as customised summer thongs can provide a real connection with a brand. Either simply print on the thongs or have them fully customised with corporate colours and logos. A real cool for of customising thongs is to include a deboss or emboss option where the logo is pressed into the thong. Footprints can take on a new meaning if your company’s logo is pressed into our beaches sand this summer.

Thongs

Brand awareness is a task that must utilise more than one medium to actually have any impact on target markets. The target market must not feel bombarded but introduced to the new brand in a way that is seen as a positive experience. This is definitely the case with items such as thongs or flip flops as they are known in some circles because these promotional items create a sense of fun and evoke images of relaxation. Aligning your brand with these fun items can have a positive effect with your niche market so the right customisation is very important.

Soft Rider Thongs

Lots of interesting things can be done to customise the thongs including creating embossing so an imprint of a logo can be left on the sand exposing your logo to potentially thousands of possible customers so including customisated thongs may have your clients beat a path to your door!

Summer Beach Thongs

Please contact the team at JEM Promotional Products on (02)82051334 or enquiries@jempp.com.au for more information on our Summer Beach Thongs or any of the many summer promotional items in our range.