As the weather warms up, most people will be headed for the beach, especially after the social distancing restrictions ease over the next few months. Marketers will be working overtime to ensure brand names experience the maximum amount of exposure over the summer months. The key is to create a range of summer themed merchandise that engages with the target market and proves useful to the end user. Creating an image for a brand is the most important factor in ensuring success is achieved. Making sure the right messages are being relayed will assist with positioning within the marketplace.
Beach merchandise ranges are always popular and are certain to be so again this summer. Utilising these popular merchandise items, as part of gift with purchase programs, will be a great way to maiximnise exposure to new markets. It will draw attention from new customers as they are attracted to the the merchandise item and are introduced to a new product or service being marketed as part of the program.
Our Canvas Beach Tote is a great allrounder bag which can be used to keep essential items for a trip to the beach. It can also be used as a gift bag at end of year celebrations which can contain any item which can be specific to the recipient. Some great ideas is to include merchandise items such as a beach towel, inflatable beach ball, sunscreen and sunglasses.
Please don’t hesitate to contact the team at JEM Promotional Products on (02)8205 1334 or enquiries@jempp.com.au for more information on any promotional item in our range
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