ALWAYS LIVE

A state-wide celebration of contemporary music, Always Live, is set to again turn up the volume on the annual Major Events calendar in 2023 – cementing Melbourne and Victoria as the home of live music in Australia. The first – and largest – event of its kind in the Southern Hemisphere, Always Live is the only Australian Major Event dedicated to highlighting live contemporary music from home and abroad, spotlighting Victoria as the key cultural destination for audiences across the Asia Pacific. From big names to rising stars, arena-style shows to intimate performances on rooftops, in laneways and in small venues, the event will showcase Victoria’s unparalleled home-grown talent, the best acts from around the country and the most sought-after artists from across the globe. Always Live brings to life a long-held dream of late Australian music icon Michael Gudinski AM – one of the country’s most unwavering and influential live music champions. Paying homage to Gudinski’s passion for live music and his home state, the annual event celebrates Victoria’s music scene and highlights its national and global significance via a program of one-off events and experiences.

Check out the merchandise and various branded promotional items that are sure to be part of the event!